December 17, 2024

Summary

“We will not allow a few irresponsible individuals to jeopardize the future of our children. The fight against underage drinking requires everyone’s commitment, and NACADA remains steadfast in protecting the well-being of our youth.”

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Mobile money fuelling underage drinking in Nairobi – NACADA

Mobile money fuelling underage drinking in Nairobi – NACADA

NACADA raises alarm over minors accessing alcohol in Nairobi's affluent neighborhoods

NACADA raises alarm over minors accessing alcohol in Nairobi’s affluent neighbourhoods

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has raised serious concerns about the rising trend of minors accessing alcoholic beverages, particularly from dispensing outlets located within petrol stations in Nairobi’s affluent neighborhoods.

In a statement released on Tuesday, NACADA identified areas such as Lavington, Kileleshwa, Kilimani, and Ngong Road as hotspots where minors are reportedly purchasing alcohol without undergoing proper age verification.

The Role of Mobile Money Transactions

NACADA Chief Executive Officer Anthony Omerikwa attributed this troubling trend to the growing reliance on mobile money transactions, which inadvertently bypass age identification protocols. “There is a dangerous assumption that anyone using mobile money services is above 18 years old, which is simply not true,” Omerikwa emphasized.

He further noted that this loophole has made it easier for minors to purchase alcohol discreetly, as traditional identification methods—such as physical ID checks—are often ignored in favor of quick, cashless payments.

Legal Implications and Responsibility

Omerikwa reminded alcohol vendors and the public of their obligations under The Alcoholic Drinks Control Act, 2010, which explicitly prohibits the sale of alcohol to individuals under the age of 18. He called on outlets to implement stricter age verification measures, regardless of the payment method used.

The law is very clear, and we will not tolerate any establishment that chooses to flout these regulations,” he stated. “Selling alcohol to minors is not just a breach of the law but a grave danger to our children’s health and future.”

NACADA’s Plan of Action

With the festive season fast approaching, NACADA has pledged to intensify its enforcement operations nationwide. These efforts will be conducted in collaboration with other government agencies to ensure compliance with alcohol control laws and safeguard vulnerable populations.

The planned crackdowns will target establishments that fail to observe regulations, particularly those enabling minors to access alcohol. Omerikwa warned that businesses found guilty of violating the law will face severe consequences, including fines and potential closures.

Protecting the Youth against alcohol abuse is a Shared Responsibility

NACADA’s renewed efforts come amidst growing public concerns over the long-term effects of underage drinking. Health experts warn that early exposure to alcohol can lead to addiction, poor academic performance, and long-term health issues.

Omerikwa urged parents, educators, and the wider community to play an active role in protecting children from alcohol abuse.

“Safeguarding our youth is a shared responsibility,” he stressed. “We all have a duty to ensure that children are not exposed to alcohol, whether at home, in schools, or in commercial spaces.”

Call for Stricter Monitoring and Public Awareness

NACADA is also advocating for increased public awareness about the risks of underage drinking and the importance of adhering to alcohol control regulations. The Authority plans to engage stakeholders, including petrol station owners, alcohol vendors, and community leaders, to close loopholes that allow minors to access alcohol.

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